rachel flores
Gym Manager &
Social Media Strategist
Rachel brings a rare combination to the team: hands-on gym operations experience and a strategist's eye for building community online. As gym manager, she keeps day-to-day operations running smoothly, while as social media strategist she shapes how the gym shows up and connects with members and prospective lifters alike.
Rachel isn't just managing content from the sidelines — she's a competitive powerlifter herself. That firsthand experience in the sport gives her a genuine understanding of what members are working toward, and it shows in the content and community she builds.
Genaro "G" casasola
Front Desk &
Photo/Video
Gee is often the first face you'll see when you walk through the door, running the front desk with the kind of energy that makes the gym feel welcoming from minute one. Bilingual in English and Spanish, he makes sure every member feels at home, no matter which language they're most comfortable in.
Gee lives the sport as much as he supports it — he's a competitive powerlifter himself and a national-level referee for Powerlifting United (PLU). That deep knowledge of the platform carries over into his work behind the camera, where he's also the creative force behind the gym's photo and video content, capturing the gym's story frame by frame.
coaches who give a damn
At Fortified Iron, coaching isn't a side hustle — it's a craft. Our coaches are experienced athletes and competitors who've put in the work themselves and know what it takes to help you do the same. Whether you're chasing your first competition total, building a foundation from scratch, or everything in between, we'll meet you where you are and get you where you want to go.
Every coach here operates independently, bringing their own expertise, experience, and training philosophy to the table. That means you get a coach who's genuinely invested in your progress — not a one-size-fits-all program handed down from a corporate playbook.
Reach out directly to any of our coaches to discuss availability, pricing, and whether they're the right fit for your goals.
our coaches
Brandan sullivan
jack rasmussen
Powerlifting & Bodybuilding
max lindemann
pricing & packages
We offer both 1:1 and group coaching. Either way, all programming is done for each individual.
One on One
All packages require a minimum of one session per week and an active gym membership ($80+tax per month).
5 sessions $110 each ($550 total)
10 sessions $100 each ($1000 total)
20 sessions $90 each ($1,800 total)
30 sessions $80 each ($2,400 total)
Group coaching
Group packages require 10 sessions with a minimum of 2-3 sessions per week and an active gym membership ($80+tax per month).
4 people max
$400 per person (plus gym membership)
Individualized programming
Email fortifiedirongym@gmail.com or DM us @fortifiedirongym on Instagram to get started.
brandan sullivan
Powerlifting | general physical preparedness
Brandan Sullivan is a personal trainer and competitive powerlifter with over 15 years of strength training experience, who has learned from some of the greatest minds in Strength and Performance including Mark Bell and Josh Bryant. Brandan has competed at the highest level of powerlifting, with pro meets like The Bar Showdown under his belt where he competed against some of the best strength athletes in the world. He has totaled 2061lbs in the 242lbs weight class and 2088lbs in the 275lbs weight class, with a 555 DOTS score, and knows exactly what it takes to achieve any fitness goal. No matter how big or small.
Brandan specializes in powerlifting, and general physical preparedness, but is ready to work with anyone serious about achieving their goals. Brandan has guided many clients through a wide variety of fitness goals, whether it be competition prep or just chasing a PR you have been gunning for. No matter where you are in your fitness journey, Brandan brings a professional, calculated approach to achieving your goals in a way that’s easy to understand. Whether you’re a beginner or seasoned vet, he’s ready to help you reach new heights!
Jack rasmussen
Powerlifting & bodybuilding
Jack Rasmussen, CPT is a certified personal trainer and competitive powerlifter with over six years of experience competing at a high level across multiple federations. Most recently, Jack took first place in the 242-lb class at the PLU National Championships, totaling 1,824 lbs and earning a 503 DOTs score — a testament to the same dedication and precision he brings to every client he coaches.
Jack specializes in powerlifting and bodybuilding, but works with clients across the full spectrum — from those picking up a barbell for the first time to seasoned competitors stepping on stage or onto the platform. He has guided clients through successful meet preps across multiple powerlifting federations and helped bodybuilding clients prepare for OCB competitions. Whether your goal is building a foundation, hitting a PR, or competing at your best, Jack brings a professional yet personable approach to help you get there.
max lindemann
strongman, general fitness, rehab
Max coaches strongman athletes, lifters coming back from injury, and anyone whose job has left them stiff, weak, and stuck at a desk all day. He's a competitive strongman himself (USS Nationals, 2026), and his approach to injury recovery comes from the source — years of working through his own injuries in the sport taught him firsthand what it actually takes to come back stronger, not just "cleared." That's the gap he specializes in closing: the space between "cleared by PT" and actually strong, where most old injuries quietly turn into recurring ones.
For the desk-bound crowd — especially the tech workers who spend 9+ hours a day hunched over a keyboard — Max builds programs that undo the damage of sitting all day: restoring hip and shoulder mobility, building real strength, and improving tissue capacity.
Whether you're prepping for a strongman competition, working your way back from an injury, or just tired of feeling stiff and weak, Max will build you a program that gets you stronger — for good.
